England " drum " website on December 1 article, primary problem is " why economy of sports of China of most enterprise She Ji " . Go 5 years, chinese sports economy experiences remarkable transformation. Investor swarms into the market, service provider and large quantities of " mountain fastness " the industry appears in succession, the consumer group with active through China hope is occupational market share. |
But, foreign enterprise should obtain successful need to specialization in this domain with high grade product. Be in China, all the time the practice since is " as far as possible much " do, eat off the lunch of all someone else. Investor also encourages this kind of practice: Angle many income source, so that business diversity. They think such ability reduce investment risk. Among them economics asks the problem depends on, most abroad enterprise regards economy of Yo of the polity in investment as dash, everybody amain to score sprint. This makes an enterprise easy and frequent change course. But, successful company won't change often, stand firm need time, establish public praise to need time, establish an enterprise to need time more in the firm position in client memory.
Differ with mature western market, yo confuses Chinese body to be willing to pay fee for direct seeding sports not quite. Investment millions does direct seeding sports, hope get effect instantly harvests redound, even if happens impossibly in the most mature market, prep let alone is in China. So, broadcast what just should do above all is not big to attract eyeball beautiful money, breed an audience however group with creation high grade product,
Chinese sports industry gradually hasten is stable, foreign enterprise must dedicated at core fixed position and value, build get numerous trustful feeling. Chinese client orders service of a year unlikelily at the beginning, they spend bit of money less more likely to have an experience first -- Chinese sports industry is all the domain is this kind of circumstance, the demand that sports confuses is higher and higher, they have more and more choices. (Author Andrew · Collins, tall constant interpret)